Data protection

We use on our website “Google Ads”, a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, in the EU/EEA and in Switzerland is represented by: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Ads). This enables us to determine how successful individual advertising measures are. These advertising media are delivered by Google via so-called “Ad Servers”. We use so-called ad server cookies for this purpose, through which certain parameters for measuring success, such as the display of ads or clicks by users, can be measured.
If you access our website via a Google ad, Google Ads will store a cookie on your PC. These cookies usually lose their validity after 30 days. They are not intended to identify you personally. The following information is usually stored as analysis values for this cookie: unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer wishes to be addressed). These cookies allow Google to recognize your web browser. If a user visits certain pages of an Ads customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to that page. A different cookie is assigned to each Ads customer. Cookies can therefore not be tracked across Ads customers’ websites. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising tools; in particular, we cannot identify users on the basis of this information. Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of Google Ads. According to our knowledge, Google receives the information that you have called up the relevant part of our website or clicked on an ad from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out and store your IP address.
We use Google Ads for marketing and optimization purposes, in particular to display ads that are relevant and interesting to you, to improve campaign performance reports and to achieve a fair calculation of advertising costs. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 para. 1 (1f) GDPR. In addition, we ask for your consent pursuant to Art. 6 para. 1 (1f) GDPR when you visit our site. You can revoke your consent to the storage of data and its use at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We point out that in this case you may not be able to use all features of our website in full. Preventing the storage of cookies is also possible by setting your web browser to block cookies from the domain “www.googleadservices.com” (https://adssettings.google.de/anonymous?hl=en). We would like to point out that this setting will be deleted when you delete your cookies. In addition, you can deactivate interest-based ads via the link http://www.aboutads.info/choices. Please note that this setting will also be deleted if you delete your cookies.
Google processes your data in the USA, among other places. Google certifies compliance with the principles of the EU-US data protection agreement “Data Privacy Framework” and thus an adequate level of protection for data processing is ensured. This enables a lawful transfer of personal data to a third country in accordance with European data protection regulations (cfr. Art. 45 GDPR). To find out more about the “Data Privacy Framework” (DPF) and to view the list of DPF-certified companies, please visit https://www.dataprivacyframework.gov/. You can find Google’s order data processing conditions at https://business.safety.google/intl/de/adsprocessorterms/.
Further information on the use of data by Google, on setting and objection options and on data protection can be found on the following Google websites: Privacy policy: http://www.google.de/intl/de/policies/privacy.